 |  Online video streaming network brings TV commercials to web
2 Aug 2004
Online video streaming network brings TV commercials to web banner
advertisements.Online video streaming network brings TV commercials
to web banner advertisements.The Aura Group, a new media marketing
and advertising company in Orange County, has launched a worldwide
online video banner advertising system, revolutionizing the way
video advertising is delivered on the web.Fullerton, CA - August
02, 2004 - The Aura Group, a new media marketing and advertising
company in Orange County, has launched a worldwide online video
banner advertising system, revolutionizing the way video
advertising is delivered on the web. Until now, the options for
online video advertising has been limited and complicated by
browser and Mac/PC compatibility issues. Working with Marcomedia
(Nasdaq: MACR) to develop the network, Auras system is 100 percent
Flash based, compatible with all ad serving systems and delivers
full motion video directly to the banner, overcoming the
limitations of other video advertising. Many companies spend a
significant amount of money on TV commercial production, only to
air an ad in a few television spots. Auras video delivery system
allows for the repurposing of such campaign assets for online
advertising, usually at a reduced cost than that of television
broadcast. Auras Video Banners are served like any traditional
banner on any web site, including special ads such as floating
banners. Video Banners can be configured to play immediately, wait
for user interaction, or start politely with the sound muted.
Unlike any other video advertising on the market, Aura can even
stream multiple videos into one banner. We have been working with
video in Flash for years now and we knew it would be the best way
to deliver video online. Most everyone has Flash on their
computers, explains Auras CEO David Bailey. We use a network of
servers specifically designed to stream right into the Flash
banner, allowing surfers to view video without the need to
purchase, download or launch players. Aura also created an
extensive tracking and statistical reporting system to monitor
campaigns and provide detailed ROI. Flash video is a great way to
bring a successful broadcast campaign online. The Aura Groups
worldwide video streaming network can help advertisers deliver
rich, interactive video via seamlessly integrated Flash banners.
For more information, call 888-580-8863 or visit www.vid-ad.com.
About The Aura Group The Aura Group, a wholly owned subsidiary of
Aura Interactive, Inc., specializes in Flash video and interactive
media development. Aura provides all aspects of web creation
services, video streaming and delivery systems, database
architecting, interactive CD-ROM development, and consulting
services. To ensure a worldwide reach, Auras Flash Video content
delivery network is certified for quality delivery in the United
States, Europe and Asia. For more information, 888-580-8863 or
visit www.theauragroup.com. About Macromedia Experience matters.
Macromedia is motivated by the belief that great experiences build
great businesses. Our software empowers millions of business users,
developers, and designers to create and deliver effective,
compelling, and memorable experiences - on the Internet, on fixed
media, on wireless, and on digital devices. |
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