 |  LookSmart Search Results to Feature On 100.com
26 Jul 2004
LookSmart Search Results to Feature On
100.comLookSmart Search Results to Feature On 100.comSearch engine newcomer 100.com has elected to align itself
with LookSmart to access it's directory listings and
bid-for-placement distribution network.Sydney, Australia July 15, 2004 -- Search engine
newcomer 100.com has opted to go with LookSmart in its quest to
provide the 100 most relevant results for each search query.
The ownership company Mainstream Capital EC, headquartered in
Manama, Bahrain, with offices in Sydney, Australia, has signed a
contract with LookSmart, Ltd. to include LookSmart's directory
listings and bid-for-placement distribution network amongst its
search results.
John McEvoy, CEO of 100.com said this week, "We chose LookSmart to
spearhead and supplement our results because of the quality of
search it provides, the high standards of its editorial guidelines,
and the quality and readability of its listing descriptions."
"Even the bid-for-placement listings have to meet editorial
guidelines," he added.
100.com's relevance policy restricts its dependence on
bid-for-placement. Those listings will only account for 4 percent
of all search results the search engine provides. LookSmart
directory listings will account for 10% of 100's results.
100.com was launched as a new search engine in May 2004 to compete
with Yahoo!, Google, and others. Designed primarily as a meta
search engine, the project had been three years in the
making.
The portal provides 60 top categories under which search terms have
been indexed, with each edited and ranked to provide the 100 most
relevant Web sites for each of those categories.
100.com employs editors who regularly review, monitor, edit and
rank listings for popular search terms.
The site also provides an extensive online news service, which
extends to several hundred categories, providing news for all main
topics, and for each major city, country and region in the
world.
Users are able to customize their use of the site, selecting
individual preferences for colors, lay-out, news headlines,
weather, personal link manager, calendar, diary, and even foreign
exchange rates.
McEvoy said the new search engine would be extensively expanded in
the years ahead by utilizing editors to supplement the meta search
and spidering capabilities that have been developed over the past
three years, and the now-to-be incorporated LookSmart
listings.
"We are not concerned with trying to deliver thousands of results
for each term, as the traditional search engines do, primarily
because our efforts will be in delivering the most useful and
relevant results in the 100 we provide. In any event our research
tells us that 95% of users don't go past the first 20 or 30 results
before finding what they are looking for," he said. "By focusing on
the relevancy, and limiting the number of search results, we hope
to deliver quicker searches as well."
For further information contact John Mcevoy at
jmcevoy@bigpond.net.au or telephone 61 413 592 865 (Sydney,
Australia). |
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